An exciting opportunity to join our busy Marketing team has become available! We are currently recruiting for an Email Marketing Campaign Assistant based in Leeds, West Yorkshire. Reporting to the Senior Email Marketing Manager, you will taking ownership of all elements of Global email campaigns (content, design and delivery). As part of this role, you will work closely with our commercial, lifecycle and regional marketing teams to plan and execute email marketing plans to achieve delivery of sales targets across the email channel and associated campaigns.
This role is key in executing emails to plan and ensuring all emails are targeting the right customers, at the right time and that emails are in line with global and supplier branding requirements. There is lots to do in this role and lots to learn so we are looking for someone who is passionate about marketing has ability to learn technical systems and in-house tools quickly, keen eye for detail and able to work under pressure, managing your own workload and time! In this role, you need to be able to building relationships quickly, across boundaries and across teams
Our team pride themselves on the products and services they offer to the customer regardless of the function, that’s why we are recruiting a enthusiastic, results driven individuals, team players, to join our team in an ever changing technology focussed industry.
KNOWLEDGE, SKILLS AND EXPERIENCE:
Some knowledge of email best practices (i.e., technology, creative, templates, segmentation, dynamic content and testing methodologies)
Proven experience in designing e-marketing materials and end to end delivery of campaigns.
Experience of coding HTML emails using tables and inline CSS styles.
Good understanding of data manipulation (CSV files).
Experience in using third party email packages (including email delivery systems such as Exact Target, Marketo).
Experience with Adobe Creative Suite (Dreamweaver, Photoshop etc), Excel and Word.
Previous experience in interactive design, web and front-end development.
Knowledge of Photoshop
Knowledge of web technologies such as XHTML, HTML, CSS and any experience of PHP
WHAT YOU WILL BE DOING
Support the delivery of the full end to end email process from design to delivery, whilst ensuring all communications and data collected is compliant with the Data Protection Act.
Maintain and deliver on the email marketing calendar executing regular promotional and newsletter campaigns, bespoke product, supplier or propositional emails (where planned) and follow agreed guidelines and consider inputs from all functions.
Build relationships and work closely with commercial, lifecycle and regional marketing and digital trading to use the email channel to achieve sales targets (globally and in region), support the customer lifecycle management programmes / active customer base (ACB) targets and ensure local market knowledge and insights are represented in aligned activity to drive regional targets.
Create and maintain global email campaigns within our email marketing/automation platform and other integrated software solutions. Support the relationships with agency partners and service providers. Close connection with CRM team and internal CRM solution to ensure integrated delivery. Perform email campaign-specific quality assurance testing.
Create, maintain and use dynamically populated email templates, regionalising where necessary (language and culture), which maximise engagement and drive process efficiencies where possible.
Integration with email developer specialists to execute the email marketing plan to achieve delivery of sales targets across the email channel and associated campaigns. Develop an understanding of email technology and contingency plans.
Monitor email KPIs and document results. Integration with marketing and web analytics to provide email reporting dashboards and custom reports analysing campaign performance in order to provide actionable recommendations and deliver continuous improvements to our email programme. Support cost budget management for the email marketing channel.
Collaboration with marketing operations in alignment of activity, workflow and processes and that the agreed email marketing plans and off plan email requests are developed, delivered, deployed and tracked effectively. In conjunction with marketing operations, management of business process change within marketing and optimise ways of working. Monitoring performance within creative services and taking corrective action and planning continuous improvement.
WHY JOIN OUR TEAM?
In addition to competitive salary and benefits package and working within a fun and creative team, we offer other benefits such as FREE Onsite Gym, FREE Onsite Parking, FREE Fruit, Cycle to work Scheme and more!
Please click on the link to Apply, your CV will be reviewed within 7 days and if successful in the shortlisting process, we will contact you directly. If you have questions, please feel free to contact us on email@example.com
MORE ABOUT US!
With over 80 years in high-service electronics components distribution, Farnell’s global businesses distribute a comprehensive portfolio of products globally. Our team are working with the largest manufacturers designing and manufacturing development kits and boards, providing customers of all sizes with experience which can be applied at any stage to accelerate time to market – from research and design support, to prototype and test right through to production services.
3,500 employees in 38 countries as Farnell in EMEA, Newark in North America and element14 in Asia Pacific.
Part of the AVNET Group of Companies with 20,000 employees worldwide
Farnell has over 900,000 products in stock covering 3,000 manufacturer brands
We supply over two million customer contacts in more than 150 global industries.
We have 6 distribution centres across the world
The business has local transactional websites in 43 countries
We support a dedicated community of over 630,000 engineers – www.element14.com.
Farnell is also a global leader in legislation including RoHS, WEEE and REACH
Farnell is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, national origin, age, disability status, veteran status, marital status, citizenship status, sexual orientation, gender identity or any other characteristic protected by law #LI-POSTSS1